AI persona
Southern cooking and soul food, hosted by an AI presenter
- 20+
- media brands we own
- 10M+
- views a month
- 80K+
- subscribers
- 12
- people across 4 time zones
Growth, month by month.
Monthly revenue since November 2024.
About us
Mariano Media Inc. is an independent media company based in Waterloo, Ontario. Since November 2024 we’ve built a portfolio of 20+ YouTube brands in documentary, listicle, discovery and AI-persona formats, reaching more than 10 million views a month. A team of 12 runs it on production pipelines we built ourselves, and every brand is one we own.
Mission
Make media worth an evening of someone’s time, for the audiences the internet overlooks.
Vision
A multi-platform media company: owned brands on every screen our audiences use, with products, tools and partners built around each one.
We make long-form media for an audience most of the internet overlooks: adults 50 and over, watching on the TV in their living room.
They watch longer, they come back, and almost nobody is building for them. That gap is the business.
What we do
We’re not an agency and we don’t take clients. Every channel, brand and product line here is one we started, own and run.
Launch
We’ve started 20+ brands from zero, across documentary, listicle, discovery and AI-persona formats.
Run
Twelve people and our own production pipelines run the whole portfolio, every week.
Earn
Advertising, plus products we make for each audience: ebooks, courses and the funnels behind them.
The portfolio
20+ brands we own outright. The names stay private, so here’s a look at what’s on screen.
Documentary
Life, farming and craft inside Amish country
Documentary
Military aircraft and the people who fly them
AI persona
Texas barbecue on a budget, with an AI pitmaster
More brands in testing or scaling, across documentary, listicle, discovery and AI-persona formats.
The engine
Most media companies scale by hiring. We scale by building software.
Our in-house pipelines carry each video from idea to upload, so editors, designers and managers spend their time on what audiences actually notice. It’s how 12 people run 20+ brands.
- ResearchComments, search and what’s already working tell us what to make next
- ProductionScript, voice, edit and thumbnail in one pipeline
- PublishingTitles and thumbnails tested, then released on a schedule
- MonetizationAds, plus a product built for each audience
Where we’re going
More brands, more screens, and more ways to turn an audience into a business, with AI doing the heavy lifting.
Live
Now
- YouTube20+ brands and 10M+ views a month
- Digital productsEbooks sold through our own funnels
- AI pipelinesIn-house systems that research, produce and publish
UnlocksA portfolio of audiences that trust us, run by a small team.
In progress
Next
- More channelsNew brands and formats launched on the same pipelines
- Courses and programsDeeper products for the audiences we already serve
- AI tools to scaleMore of the work automated, so output grows faster than headcount
UnlocksMore revenue from every viewer, and more viewers per person on the team.
Planned
Later
- New platformsStarting with Facebook, then wherever our audiences watch
- E-commerceProducts sold with organic and paid ads, using AI-made creative
- Sponsorships and brand dealsPartners who want to reach audiences we’ve built
- SoftwareTools, websites and SaaS built from what we use ourselves
UnlocksMany ways to earn from each audience, on more than one platform.
What we believe
- Own twenty small audiences before renting one big one.Every brand is ours, so every view compounds for us.
- If it happens twice, it becomes software.That’s why the team stays small while the portfolio grows.
- The best audience is the one everyone else thinks is too old.Adults 50+ watch the most and get the least made for them.
Keilen Alvardshahi
Founder & CEO
Keilen started Mariano Media in November 2024 as a business student at Wilfrid Laurier University and built it into a 12-person studio with 20+ brands and 10M+ monthly views. He runs strategy, new launches and the systems behind them.
Get in touch
Partnerships, advising, or a conversation with Keilen. Email is the fastest way to reach us.